Found this is the draft archives. Not sure where I was headed with it, but figured I’d publish anyways.

From time to time I will be sharing brief screenshots and thoughts on surprising and/or interesting things I come across doing Marketing for SeatGeek. Here is an interesting SERP on One Direction.

Non-standard Event “Rich Snippets”

The standard one contains 3 links to upcoming events — which exist at 3 separate pages from the main link — and is in line with what I would expect with http://schema.org/Event markup.

Check out One Direction tickets with us at SeatGeek.