Can’t Catch a Tiger at The Masters
The first – and many would say grandest – major championship of the 2014 PGA Golf season is right around the (Amen) corner, with the first ceremonies and official practice rounds beginning April 7. The Masters for 2014 will again take place on the hallowed grounds of Augusta National Golf Club, with the official four rounds of the event taking place Thursday, April 10, through Sunday, April 13. The tournament was dealt a blow recently when perennial contender, four-time Masters champ, career comeback candidate, and all-time golf superstar Tiger Woods had to withdraw from this year’s competition due to back surgery.
There’s still a stacked lineup of players ready to challenge the ol’ Georgia course for a glimpse of the title. While prices simply compared to last year’s event may seem to indicate that Tiger’s absence has cost ticket demand more than a few strokes on the secondary market, they have actually stayed relatively consistent on average by day recently. The real reason for red marks on this year’s Masters ticket prices’ score cards looks to be due to the absence of another big driver of interest that appeared in the golf tournament’s bag last year.
Masters ticket prices were already down quite substantially from where they were at this same point in time prior to the 2013 Masters. The average price paid for a single-day badge in the period from 14 to seven days out before the start of last year’s Masters was $1,537, over $500 more than the price paid for a single-day 2014 Masters badge within the last week ($1,016). There is some anecdotal evidence that last year’s Final Four in Atlanta may have driven up Masters ticket prices last year, as the two events were timed such that both could be attended in one easy week-long trip.
Indeed, average prices in the week prior to the Masters last year were the highest of any of the Masters we’ve tracked over the last four years. We would have seen by now any effect the Tiger announcement might have had on the market for Masters badges, so while we’d expect the market to soften over the course of the next week, that will be more so a factor of time and last-minute buying and selling than the seemingly non-existent “Tiger Effect.” It’s important to note that limited inventory makes it difficult for any particular event to cause a crash in the Masters badge market. As is usual with a week to go before the start of the tournament, there are fewer than 200 badges available on the resale market for any given day.
The Masters 2014 Tickets
Average Prices for 2014 Masters Badges
The average price of a one-day badge over the past 10 days has barely moved since Tiger withdrew. The average price paid so far today is $1,069, and prices have held within a $980-$1,080 range over the past week. The same rule applies to the market for four-day badges; it’ll currently cost you $3,752 for a Thursday-Sunday badge. Prices haven’t gone below $3,500 or so in past weeks. Just remember, while you’re spending more up front on tickets for this exclusive event, you’ll save some cash in the gallery thanks to the always-cheap concessions favorites at Augusta!